Support for Reform UK is continuing to plummet across the polls, with the party falling further behind Labour and now under threat from the Tories.
Reform have been in polling free fall for weeks now, having given up their lead to Labour a while ago now.
But, after the Conservative Party conference, it seems Reform are now leaking support to Kemi Badenoch.
The week started with Reform dropping into third place in YouGov’s latest polling after a three point bounce for the Tories combined with a one-point drop for the party full of ex-Tories.
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Now, two more polls released have reported a similar trend.
The latest data from Freshwater Strategy recorded a two point drop in support for Reform along with a two point jump for the Tories.
Labour increased their polling lead to six points in this poll thanks to a three point increase. This is the latest significant lead in a poll for Labour as it is beyond the three-point margin of error.
But whilst Reform just about held onto second in this poll, this wasn’t the case in More in Common’s latest polling.
Here, the party haemorrhaged three points, as the Tories experienced a three point increase. This put the Conservatives three points clear of Reform in second place, and four points behind Labour in first.
The remarkable fall in support for Reform is laid bare when compared to their polling with More in Common this time last year.
In October 2025, Reform were at their high point of 33%, a huge 13 points clear of Labour.
But after a year of chaos, controversy and recruiting failed Tories, it seems Reform will do well to get more seats than the Conservatives at the next election, let alone win it.