Lifestyle

London’s Newest Businesses are Using Giveaways and Freebies to Get People in the Door

If you have walked past a new shop or restaurant in London lately, there’s a chance you’ve seen people queuing outside the door. Social media buzz and well-planned campaigns do play a role, but launch-day giveaways are creating the most hype. Businesses are Taking Inspiration from the Online World Digital businesses have understood for quite some time that lowering the barrier to try a product is the best way to increase the likelihood of someone becoming a paying customer. Streaming...

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