Business

As part of our people in business series about modern approaches to professional branding, we spoke Valeriia Volodina about how the visual culture of the legal industry is changing.

The digital marketplace has opened unprecedented opportunities for entrepreneurs seeking to establish online businesses across borders.

British consumers no longer trust polished branding alone. Fake reviews, AI-generated marketing, hidden fees, and poor customer service have pushed buyers to investigate businesses before spending money. That shift is driving the rise of “proof-first” companies, where transparency and visible proof now matter more than advertising.

The difference between audit panic and audit readiness comes down to one thing: whether your financial controls generate an audit trail automatically, or whether your team has to build one retrospectively.

A bonus can increase conversions while increasing brand loyalty. Yet they must be done correctly, providing value to the company and customer.

Iuliia Dolmatova discusses how professional identity is formed beyond a local context and how the perception of expertise is changing in the international environment.

Global hiring is no longer reserved for multinationals with legal teams on speed dial. For UK small businesses, the challenge is not finding capable people overseas. It is hiring them without creating payroll, tax or compliance headaches.

As part of our People in Business series, we speak to Zhanara Kassymbekova, an expert in business finance, accounting, and economics from Central Asia, who discusses the risks of scaling a business in today's rocky landscape.

As part of our People in Business series, we speak to Patrick Pfeiffer, Head of Enterprise at Uplane, one of the leading AI marketing automation platforms, headquartered in San Francisco.