People in Business
Growth Without Sustainability: Why Scaling Up is Becoming the Primary Financial Risk for Businesses in Emerging Economies
As part of our People in Business series, we speak to Zhanara Kassymbekova, an expert in business finance, accounting, and economics from Central Asia, who discusses the risks of scaling a business in today's rocky landscape.
How Enterprises are Rethinking Marketing in the Age of AI
As part of our People in Business series, we speak to Patrick Pfeiffer, Head of Enterprise at Uplane, one of the leading AI marketing automation platforms, headquartered in San Francisco.
The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production
This week, as part of our People in Business series, we speak to Regina Iakupova, a marketing and UGC expert, consistently sought out by well-known American and international beauty and wellness brands, who talks to us about how brands can build consumer trust.
The Jewellery Business is Not About Gold. It’s About Trust
In this week's People in Business series, we interview entrepreneur Oleksii Kovernikov, Founder of Kove Jewellery s.r.o, about the importance of trust in business.
Barbara Mkhitarian: ‘When you see the contrast between where Pilates started and what it has become, it’s hard not to ask who this industry is really for today”
As part of our People in Business series, we speak to Barbara Mkhitarian, an expert in global public health and digital behaviour-change programmes, who explains why fitness has become an elite market and how to make movement accessible again for all communities.
Art as a System: Valerii Sirko on Leadership and the New Architecture of the Tattoo Industry
In recent years, the tattoo industry has been steadily moving toward professionalisation, structured business models, and ethical standards.
To Control Emotion is to Control the Future: Marina Gladchenko on new choreography, product thinking and judging international projects
We are interviewing Marina Gladchenko not only as a choreographer with international experience, but also as a manager who views the stage as a system and a performance as a strategic product.
Sustainable Investments are the Main Trend in the Global Economy
As part of our People in Business series, we speak to Artem Nikonov, a trader and expert in sustainable investments, about the main ESG trends in the global economy.
What kills companies faster than a bad market? Not knowing where the money goes
This week in our People in Business series, we profile Finance executive Oksana Malysheva about financial governence, and how to cut losses through a data driven approach.