For months, Reform UK crowed about their reign at the top of the polls as the party capitalised on the unpopularity – justified or not – of Keir Starmer and Labour.
But, the last few weeks have painted a very different picture that cannot be fully attributed to a ‘Burnham bounce’ since he became Labour leader and prime minister.
Because along with Labour gaining in popularity, Reform are also seeing their’s fall off a cliff.
With some polls in recent days having the party down in third place, Reform are now slumping with arguably the biggest pollster of them all, YouGov.
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In the latest polling from YouGov, carried out for Sky News and the Times, Reform fell to their lowest level since the 2024 general election.
Whilst Labour saw a one point jump in support on the week before, Reform fell by a point to 22%, leaving them two points behind Labour and just a point ahead of the Tories.
The polling is yet more evidence of some ‘Farage fatigue’ maybe settling in with the British public.
Whether it’s fighting a by-election against a bin in Clacton, announcing policies widely debunked as unworkable or the numerous stories about the questionable finances of both Reform and its figures, it all seems to be wearing a bit thin for voters.
Perhaps finally, some are seeing Reform for the unserious party they are.