A close adviser of Nigel Farage had an “influential” role at a national polling company that he did not publicly disclose.
An investigation from the Guardian has found that Chris Bruni-Lowe, who worked as Farage’s private pollster for many years, had a significant role at polling company Redfield & Wilton Strategies.
Owned by Bruno Rodrigues, a lawyer, Redfield & Wilton Strategies was founded in 2020 and started getting increased coverage in the UK during lockdown in the Covid pandemic.
Having produced private polling for Farage since at least 2014, Bruni-Lowe went on to run Farage’s 2015 election campaign, helped test messaging for the creation of the Brexit party and advised on the 2019 local elections campaign.
The Guardian reports that Bruni-Lowe requested UK and US opinion polls, directed research on issues such as council spending, and was said to be “obsessed” with producing a dossier which he suggested could be sold to political parties.
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Sources told the publication that Bruni-Lowe used his role to develop potential campaign strategies and was so central to the firm that he sometimes went by the name “Chris Redfield,” a name he was quoted by in the Washington Post.
Bruni-Lowe was never publicly associated with the firm.
Rodrigues told the Guardian that Bruni-Lowe worked with the pollster from mid-2020 to late 2022 as a “consultant”, before returning “voluntarily” to the pollster in the summer of 2025 to train interns.
The Guardian’s report comes after an undercover investigation revealed a senior adviser of Farage, Dan Jukes, had arranged for an American donor to pay £30,000 for three polls which returned results supporting Reform policy lines.
The revelation around Bruni-Lowe will only increase scrutiny over transparency and political affiliations in the polling industry.
British Polling Council regulations do not require pollsters to state any political affiliations, but there are strict guidelines on declaring who has commissioned and paid for any polling.