Over the last couple of weeks, a number of polls have shown that ‘peak Reform’ has made way for what we’re dubbing ‘Reform fatigue.’
And, on the same day YouGov’s latest polling showed Labour and the Tories had closed the gap on Reform again, an even more dramatic poll was released by Deltapoll.
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The voting intention poll recorded a huge eight-point jump in support for Labour compared to mid-June, before Andy Burnham’s victory in the Makerfield by-election, which ultimately ended in him becoming prime minister.
The poll was taken from 17-20 July, after Burnham replaced Keir Starmer as Labour leader.
At the same time as the soaring support for Labour, Reform recorded no change in support, meaning both parties are tied on 28%.
As noted by polling data aggregator Election Maps UK, 28% is the highest voting intention for Labour amongst any pollster since March 2025.
The polling represents a dramatic fall for Reform, who have spent the best part of the last 18 months leading the opinion polls.
But after months of controversies, scandal and recruiting failed Tories, it seems Reform are losing the trust of many.
At the same time, Andy Burnham has stormed into Number 10 with a plethora of new policies and promises to change politics and the economy.
A relatively popular figure has replaced a universally unpopular one as leader of the Labour Party.
The timing couldn’t be worse for Reform.