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Home Politics

Reform free fall continues as party drop to third place in latest polling

It's the first time Reform have been outside the top two since 2024.

Charlie Herbert by Charlie Herbert
2026-10-13 11:20
in Politics
reform polling
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Reform UK continue to be in polling free fall after the party dropped to third.

YouGov’s latest polling recorded a three-point jump in support for the Conservatives in the wake of their party conference. Combined with a one-point drop for Reform, this means the Tories have overtaken Nigel Farage’s party into second place.

READ NEXT: Reform figures see social media engagement drop after strikes on Russia data centres

Labour remain top but only by one point ahead of the Conservatives after a one-point drop in support.

Our latest Westminster voting intention poll (11-12 October 2026) shows a close race between the largest parties

Labour: 24% (-3 from 4-5 Oct)
Conservatives: 23% (+3)
Reform UK: 21% (-1)
Lib Dems: 12% (+1)
Greens: 11% (=)
SNP: 3% (=)
Restore Britain: 2% (-1)
Plaid Cymru: 1% (=) pic.twitter.com/b4v7GirJSD

— YouGov (@YouGov) October 13, 2026

Sky News’s deputy political editor Sam Coates shared a note from YouGov about the latest polling, highlighting how the changes are within the three-point margin of error.

However, they pointed to a ‘conference bounce’ and increased coverage of the Tories over the last week as likely being a key factor in their jump in support.

They also said this was the first time YouGov have had Reform in third place since 2024.

YouGov – Sky – Times voting intention

LAB 24%(-3)
CON 23%(+3)
RefUK 21%(-1)
LDEM 12%(+1)
GRN 11%(nc)

Oct 11-12

Pollster note: The changes are within the margin of error, so it's difficult to distinguish signal from noise, but I suspect there is some degree of "conference…

— Sam Coates Sky (@SamCoatesSky) October 13, 2026

The importance of a ‘conference bounce’ was also noted by More in Common’s Luke Tryl, who said the polling should be “a further warning of risks of a snap election.”

Few interesting things here of which the most important thing i'd say is the level of volatility should be a further warning of risks a snap election. Lab's conference bounce disappears in a week. Second conferences still matter at least short term. Third battle for the right is… https://t.co/f0dg6ekKzY

— Luke Tryl (@LukeTryl) October 13, 2026

According to polling aggregator PollCheck, If YouGov’s data was replicated in an election it would see Labour win 244 seats, 62 short of a majority.

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The Conservatives would be the second biggest party on 167 seats, whilst Reform would be in third with 85 seats.

Westminster Voting Intention:

Labour: 24% (-3)
Conservative: 23% (+3)
Reform UK: 21% (-1)
Liberal Democrats: 12% (+1)
Greens: 11% (=)
SNP: 3% (=)
Others: 2% (=)
Plaid Cymru: 1% (=)
Restore Britain: 1% (-2)

Via: YouGov
MOE: ±2.0%
Field Work: 11-12 Oct changes w/ 4-5 Oct pic.twitter.com/Zf33Dd6Bku

— PollCheck (@poll_checker) October 13, 2026
Tags: Reform UK

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