We’re getting to the point where, almost every week, the sheer scale of buyer’s remorse with Brexit is exposed by some form of chart, graph, or poll. But this new data from Survation might just top the lot – as its large sample size reveals something rather undeniable about a potential second EU Referendum.
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The people have spoken, and another EU Referendum would go very differently…
The public appetite for rejoining the European Union has reached an all-time high. Since the vote to leave the bloc in 2016, there has been an almighty swing away from the 52-48 margin which got the Brexiteers over the line. In fact, support for a ‘Rejoin’ vote is now approaching landslide territory.
The numbers provided by Survation come from more than 10,000 respondents – a much larger number than most opinion polls usually source from. Their findings reveal that, if a second EU Referendum was to be held tomorrow, a significant majority would choose to REVERSE Brexit.
The margin between the two choices is a whopping 26 percentage points, indicating a swing of 30 percentage points from Vote Leave. ‘Rejoin’ fetches 63% of the public vote, with ‘Stay Out’ languishing on just 37%. It’s not just public sentiment, either. The whole dynamics of Brexit are changing…

Will the UK reverse Brexit? Data shows growing support for ‘Rejoin’ campaign
Alina Vrabie, a Research and Data Analyst at Survation, says that the ‘identity politics’ of Brexit is being left behind by younger voters. Whereas the older generation feel ‘closer’ to Remain and Leave identities, Gen Z are less tied to the factions – which may reduce the toxicity of any future debates.
“Those too young to vote in 2016 have already had an opportunity to vote in a General Election. Though Gen Z adults have the highest proportion of undecided responses while, 46% of those surveyed feel much closer or somewhat closer to the Remain side, vs 20% to the Leave side.”
“The intensity of these identities rises across generations, with Boomers and older people registering 51% closer to the Remain side and 41% closer to the Leave side. It suggests that Brexit, once the defining fault line in British politics, may be loosening its grip on those who grew up in its shadow.” | Survation
